For the first post on the blog, I thought I’d explain why I’ve set up this new site, and what I plan to do with it.
I started posting piano tutorials on YouTube about four years ago, just after I’d finished writing How To Really Play The Piano. I didn’t really expect the channel to become as popular as it has, and in the early days everything was a bit unplanned. I wound up putting various bits and pieces of related material (product pages, chord charts, lists etc. etc.) on other sites I owned.
After a while, it all became a bit of a mess. So the first reason for setting up billspianopages.com is to gather all my channel-related content on one site.
I’m a one-man band
The second reason is to do with the amount of time I spend producing videos, responding to comments and so on. As a ‘day job’ I’m a freelance advertising copywriter. This involves spending a lot of time on the train and in hotels, visiting clients.
It’s pretty good fun, but not as much fun as talking and writing about music. But because I’m self-employed, time is money – so if I start spending much more time on the channel, that time has to pay for itself. I do pretty well out of sales of the How To Really… and from YouTube ads, but I don’t want to start charging people for videos: it’s really important to me that all the tutorials I make are freely available for whoever wants to watch them.
Instead, I’m going to build up the business side of this by writing more books – the first couple will appear later this year. It makes sense to have a single website for sales and customer service.
The third reason for starting this site is that a blog is a great platform to share the the things that don’t really merit a whole YouTube video, or aren’t suited to the video format. So, for example, I often see stuff and think, ‘hmmm, I bet the channel subscribers would like that’, but have never really have anywhere to post it. Now I do.